Carebell

Carebell is a real-time digital communication platform for the healthcare industry. It connects professionals, teams and patients across the UK’s health and care system, reducing the impact of fragmented care.

Carebell came to Glorious seeking a brand identity for their new platform, wanting to reflect their fresh and innovative approach to an issue that affects millions of lives in the UK.

The identity centres around the core concept of Carebell. Care teams are wrapped around patients via the platform and these teams are able to connect with greater efficiency than ever before to other healthcare professionals in order to increase the speed and quality of care. This concept is represented by the circles that emanate from the centre of the subject in hand.

The Carebell logo is taken from a segment of the concept map, and this is paired with a contemporary, but not overly technical, wordmark.

The colours were chosen to help add modernity to the brand, but also seperate the brand from similar platforms currently used by not only the NHS, but other healthcare organisations across the country.