Fighting Dirty

Fighting Dirty are a pick-up and drop-off laundry service for both individual customers and business clients based in Cheshire, who were looking to scale their brand and refresh their identity.

As lead designer on the project, I developed three distinctly different creative routes, looking at various ways to visually reflect the quality of their work and the time they give back to their clients. I looked at the colour palette, imagery, and most importantly the copywriting, as a way to give personality to the brand.

The chosen identity boldly plays on the premise of Fighting Dirty taking on your washing, so the Customer gets more time to do the things they really want to do. This idea was reflected in the We/You split in the copywriting, which was then bolstered by a pink and blue colour split graphic device used throughout the identity.